Accurate and scannable markings are necessary and required on all levels of the product packaging spectrum, and in many cases these packaging types consist of cartons or cardboard boxes.
Standard packaging practices include 3 stages, all of which are crucial to seamless delivery from manufacturer to customer. The first example of this is Primary or Retail Packaging, on which important information such as product expiration dates or batch numbers needs to be displayed. Next is Secondary Packaging, which needs to exhibit your brand and/or be marked with customer required markings, specific information and symbols. Finally, Tertiary Packaging needs to show shipping information, in addition to identification codes & symbols, bar codes, and electronic data interchange markings.
If any of this information contains errors or is non-compliant with customer requirements, it could result in unwanted consequences such as the rejection of shipment or payment delays. The simplest, quickest, least expensive, and error-free option is to print logos, barcodes, product information, and variable data directly onto cartons and cardboard boxes.
This method has several proven advantages:
A question that we sometimes encounter is about print quality on cardboard. This material is porous, absorbent and uneven; a recipe for potentially diminished quality.
We have performed a number of comparisons, both in our lab and at customer sites, and although print resolution of industrial inkjet printing is lower than print & apply labels, functionality is not affected. Barcodes and QR codes are accurately and reliably scanned but at substantially lower costs. However, you can trust that our printers will deliver the highest possible quality and we are confident that you will be pleased with the results.